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Is your social media presence really yours?
Today’s guest post is from Drew McLellan, “top dog” at McLellan Marketing Group and member of our SmartBrief on Social Media Advisory Board. A high-level ad exec puts a multimillion-dollar account at...
View ArticleWhy now is the time to start planning your exit strategy
Thinking about the end is never fun. Neither is planning for it. So it makes sense that business leaders would avoid planning for the day they sell their company or step down from their role. Without a...
View ArticleClients should align with your company’s mission statement
A company’s mission statement should influence every move it makes, including what clients or customers it takes on. Serving clients who don’t align with your mission statement might bring in more...
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How to make your company an irreplaceable partner in 3 steps
Many companies think they’re building relationships with clients, but until they sink multiple hooks into an organization, the relationship is volatile. The deeper the connection with your customer,...
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